Go-to-market specialists - trusted by some of the world’s biggest brands
Go-to-market specialists - trusted by some of the world’s biggest brands
We launch, relaunch and reposition brands, products and services using a combination of strategy, insight and expertise.
When it comes to launching a new product or entering a new market, having a solid go-to-market (GTM) strategy is crucial for success. A well-planned GTM strategy can help businesses efficiently allocate resources, prioritise target audiences, and position their offerings for maximum impact.
At Bridge F61, we understand the importance of GTM strategy and are dedicated to helping businesses reach their full potential through our go-to-market consulting services. Bridge F61 can help you develop an effective go-to-market strategy, rooted in a deep understanding of your customers and market trends. We typically work with companies entering new markets, categories, and/or preparing for scale up.
Our team is the perfect mix of creative and analytical minds. We have worked globally with some of the world’s biggest brands as well as with start-ups, small businesses and everything in between. At Bridge F61 we do everything from strategy to execution and we’re experts in traditional and digital marketing, market segmentation and branding.
We know how to help you gain a competitive advantage, so if you have something to launch or re-launch and you’re looking for a commercially-grounded go-to-market strategy, get in touch.
We love working with brands big and small
We have the people you need
Our team is made up of a diverse, high calibre group of CMOs and we are based all over the world.
We’ve worked everywhere from huge global brands like Microsoft, Nokia, LVMH and Disney to start-ups, the arts and everything in between. Our roles have covered go-to-market, marketing, finance, business transformation, production and more.
So, how can we help you?
GTM consultancy
Whether you’re launching a new product or want to
re-visit your existing brand we use a combination of data and creativity to offer a commercial, results-driven strategy. We always take a holistic market view and undertake market segmentation and value proposition before either developing or revamping your GTM strategy.
Brand consultancy
Your business starts with your brand and at Bridge F61 we create brands that are memorable and meaningful. We cover brand strategy and implementation, creative strategy and production and we have vast cross-sector experience. Our consultancy always blends insight, strategy and imagination.
Marketing & digital consultancy
Our team of strategists build success from the ground up. We will unlock your data and create business and marketing strategies that enable you to reach your growth potential. Our end-to-end strategies cover everything from proposition evaluation through to content creation and analysis.
We can do a lot more than this.
If you have a problem, we’d like to solve it. Please get in touch to find out how we can help.
We’re very proud of the work we’ve done, these are a couple of our recent projects…
Karshare
We created a multi-layer GTM strategy to launch the peer-to-peer car sharing service, first in Bristol and then across the UK. From competitor research and market positioning, to audiences, messaging and marketing plan, we delivered a comprehensive GTM recommendation underpinned by a hyper-local promotion platform.
EVT
To drive awareness for EVT Group listing on the NEO Exchange, we built and executed a campaign targeting a public investor audience in Canada, US and UK. Our creative team developed a series of investor films and engaging statics to push through a mix of digital channels, driving new interest to the stock exchange.
Questions we get asked about go-to-market marketing:
What is a go-to-market strategy:
A go-to-market (GTM) strategy is a plan for how a company will introduce and promote its products or services to customers and achieve market penetration. It encompasses all the activities a business must undertake to bring its products to market, from product development to sales and marketing. A go-to-market strategy is essential for start-ups and established companies that want to enter new markets or introduce new products. It helps businesses to establish a roadmap for product success, reduce risks, and reach their target audience more effectively.
What are the key components of our GTM strategy services?
Our team of experienced GTM consultants work closely with clients to develop customised strategies tailored to their unique needs and goals. Our services cover all aspects of the GTM process, including:
Target audience identification
Product positioning
Pricing strategy
Promotion and marketing
Launch planning
We also provide ongoing support to ensure the successful implementation and evolution of our clients' GTM strategies.
At Bridge F61, we believe that effective GTM is about more than just launching a product. It's about building lasting relationships with customers, establishing a strong brand, and building a sustainable competitive advantage. Our services are designed to help clients achieve all of these goals and more.
So, whether you're launching a new product, entering a new market, or simply looking to improve your GTM strategy, we can help. Let us help you take your business to the next level. Contact us today to learn more.