Elevate your marketing with our
Account-Based Marketing solutions
Unlock your business potential with our fractional CMO service
Personalised marketing that drives real results
As a business owner, you understand the importance of having a strong marketing strategy in place to drive growth and increase revenue. The team at Bridge F61 has worked in top marketing positions across a range of sectors. Our expertise enables us to offer strategic consultancy to international corporations, start-ups and everything in between. We typically work with companies with annual repeat revenue approaching £3m.
What sets us apart is our personalised approach. We take the time to understand your unique challenges, industry and business culture. This allows us to create customized ABM strategies that resonate and deliver measurable outcomes.
Generate research and data-driven insights
Align sales and marketing teams
Identify the right accounts
Create personalized content
Deliver tailored experiences that resonate with target accounts
We leverage multi-channel marketing and integrate automation tools including:
Email
Social media
Personalised content experiences
Analytics tools
Marketing automation software
Our cutting-edge ABM services will allow you to target, circle and ultimately acquire new logos with zero wastage.
We have the people you need
Our team is made up of a diverse, high calibre group of ex-CMOs.
We’ve worked everywhere from huge global brands like Microsoft, Nokia and Disney to start-ups, the arts and everything in between. Our roles have covered digital marketing, brand marketing, performance marketing, GTM, finance, business transformation, production and more.
We love working with brands big and small
Common questions about ABM
What is ABM?
Account-Based Marketing (ABM) is a highly effective approach for businesses seeking to accelerate their growth by aligning sales and marketing resources on a clearly defined set of target accounts. By customising messaging and outreach, campaigns can talk to the specific needs and pain points of individual accounts.
What are the benefits of ABM?
By offering a strategic and personalized approach ABM can significantly improve marketing and sales outcomes. Enhanced Personalization: ABM allows businesses to tailor messaging and experiences that resonate with the specific needs, pain points, and preferences of each account.
Precise Targeting: ABM focuses on a select number of high-value accounts which focuses efforts on accounts that are most likely to generate significant revenue.
Alignment with Sales: ABM promotes closer alignment between teams - by collaborating and strategizing together, both teams can identify key accounts, develop personalized marketing campaigns, and coordinate outreach efforts.
Increased Conversion Rates: Since ABM focuses on targeted accounts and personalized messaging, it typically leads to higher conversion rates.
Improved Customer Retention: By delivering ongoing personalized communication, tailored content, and targeted campaigns, ABM can help businesses deepen their relationships with existing customers.
Enhanced Customer Experience: ABM places a strong emphasis on delivering a positive customer experience including personalized content, timely and relevant interactions, and proactive support.
When is ABM right for my business?
ABM is particularly beneficial for businesses that operate in the B2B (business-to-business) space or have a long and complex sales cycle. Conducting a thorough analysis of the target market, customer base and sales process can help determine the return on investment potential.
We can also help in other ways…
CMO services
Outsourced CMO services for brands that need the most experienced of marketing advisors, whether you have an in-house CMO or not.
Growth marketing
We can unlock your data and create business and marketing strategies that will enable you to reach your growth potential.
GTM & brand strategy
Whether you’re launching a new product or want to re-visit your existing brand we use a combination of data and creativity to offer results-driven strategy.