Marketing-led value creation for private equity & portfolio leaders

Marketing-led value creation for private equity & portfolio leaders

EBITDA growth & value creation experts.

Are you a private equity house seeking to unlock the full potential of your portfolio companies and drive substantial EBITDA growth?

Bridge F61 specialises in helping private equity firms, and their portfolio company leadership teams identify and expand into marketing-led revenue headroom. We work with award-winning UK mid-market private equity houses with portfolio depths ranging from 11 to 96 companies, and ticket sizes of between £2m to £25m.

We run data-driven programs to identify gaps in marketing strategy, GTM, digital, ABM and brand for existing portfolio companies and those in DD stages. Everything we do is built on driving revenues and EBITDA growth.

Our diverse team comprises a group of highly experienced, client-side marketing leaders. We bring C-level experience from a wide range of sectors in consumer, B2B and B2B2C.

We’d love to look at one of your ventures and show you how we identify headroom then drive value creation using marketing as a lever. If you’re interested, get in touch.

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Marketing services for PE houses

We have vast expertise in PE value creation. We understand the unique challenges and opportunities that the private equity landscape presents and have the marketing expertise to enable growth.

We operator in two sequential phases: Gap then Growth.

Gap

1-4 week process
Pre and post investment

Gap rapidly identifies marketing-led EBITDA headroom opportunities. Our team of veteran CMOs benchmark company capability and performance against dimensions including, (but not limited to) strategy, brand, digital performance, ABM, GTM, team capability and agency/tech infrastructure. Gap blends data-driven insight with decades of highly relevant experience.

Growth

2-6 month process
Tailored for EBITDA growth

Following the Gap process, we use tailored, nimble consulting programs to realise the headroom and drive value creation in our Growth phase.
These programs are led by highly experienced fractional CMOs and marketing specialists. We deliver results using our expertise in business, marketing, brand, GTM and digital strategy.

We work with award-winning UK mid-market private equity houses with portfolio depths ranging from 11 to 96 companies, and ticket sizes of between £2 to £25M.

We believe in a tailored value creation approach to each portfolio company and our strategies are meticulously crafted to align with your business objectives, industry nuances, and growth aspirations.

At Bridge F61 we are experts in:

- Growth marketing advisory for recent acquisitions
- Brand & performance headroom analysis
- Marketing investment and ROI optimisation
- Consumer research & focus groups
- Market & marketing effectiveness analysis
- Organisation, team, & capability advisory
- Innovation co-invention & MVP GTM build
- Creative brand positioning
- Brand naming & design
- Brand architecture
- Communications strategy
- Omnichannel strategy design
- GTM Strategy for brand & product
- Commercially-aligned business case builds
- Digital channels performance optimisation
- Account-based marketing solutions
- Campaign planning, advertising & creation
- Digital, film & print production and studio
- Media relations & public affairs
- Executional governance & optimisation

Get in touch

We have the people you need

Our team is made up of a diverse, high calibre group of ex-CMOs.

We’ve worked everywhere from huge global brands like Microsoft, Nokia and Disney to start-ups, the arts and everything in between. Our roles have covered digital marketing, brand marketing, performance marketing, GTM, finance, business transformation, production and more.