Unlock your business potential with our fractional CMO service
Unlock your business potential with our fractional CMO service
Get CMO advice without hiring a CMO
As a business owner, you understand the importance of having a strong marketing strategy in place to drive growth and increase revenue. However, hiring a full-time Chief Marketing Officer (CMO) can be a significant expense, especially for small and medium-sized businesses. This is where our fractional CMO services come in.
The team at Bridge F61 has worked in top marketing positions across a range of sectors. We typically work with companies with annual repeat revenue approaching £3m plus and our expertise enables us to offer strategic consultancy to international corporations, start-ups and everything in between
Our fractional CMO services provide businesses with access to the expertise and experience of a CMO on a part-time or project basis, allowing them to benefit from the strategic guidance and leadership of a CMO without the cost and commitment of a full-time hire.
If you need advice from a group of marketing leaders or fractional CMO services, we can help. You can also discover more about the benefits of a fractional CMO and how our services can help your business succeed at the bottom of this page.
We have the people you need
Our team is made up of a diverse, high calibre group of ex-CMOs.
We’ve worked everywhere from huge global brands like Microsoft, Nokia and Disney to start-ups, the arts and everything in between. Our roles have covered digital marketing, brand marketing, performance marketing, GTM, finance, business transformation, production and more.
We love working with brands big and small
So, how can we help you?
CMO services
Outsourced CMO services for brands that need the most experienced of marketing advisors, whether you have an in-house CMO or not.
Growth marketing
We can unlock your data and create business and marketing strategies that will enable you to reach your growth potential.
GTM & brand strategy
Whether you’re launching a new product or want to re-visit your existing brand we use a combination of data and creativity to offer results-driven strategy.
We can do a lot more than this
If you have a problem, we’d like to solve it. Please get in touch to find out how we can help.
We’re also very proud of the work we’ve done, these are a couple of our recent projects…
Samsung UK
We acted directly as interim CMO for Samsung UK. We also acted directly as the Chief of Staff for the CVP. We have acted as the “right hand” on multiple growth-driven changes including org structure, investment decisions, channel strategy, a pivotal CFO project and beyond. As ex-C-level professionals, we know what’s on the corporate agenda and how to drive change to achieve it.
The Island Quarter
Bridge F61 acts as the internal marketing team, including as Chief Marketing Officer, for The Island Quarter.
Over the duration of our role we have have advised and implemented a new brand strategy and overseen all marketing planning as well as multi-agency coordination.
Common questions about fractional CMOs…
What is a fractional CMO?
A fractional CMO is a marketing professional who works for a company on a part-time or project basis. They provide businesses with the same level of expertise and experience as a full-time CMO, but without the cost and commitment of a full-time hire.
What are the benefits of a fractional CMO?
Increased ROI: One of the main advantages of fractional CMO services is the ability to increase return on investment (ROI) for marketing efforts. A fractional CMO can help identify and target the most profitable customer segments, develop effective marketing campaigns, and measure and analyse the success of marketing initiatives. This can lead to a more efficient use of marketing resources and a higher return on investment.
Keeping up with the latest trends and technologies: Our fractional CMOs can provide guidance on the latest marketing tools and strategies, such as social media marketing, content marketing, and search engine optimization (SEO). This can help businesses stay competitive in their market and reach a wider audience.
Fresh perspective: As experienced fractional CMOS, our team can bring new ideas and approaches to a business's marketing strategy, which can lead to increased innovation and growth.
What does a fractional CMO actually do?
A fractional CMO works with a company to develop and execute a comprehensive marketing strategy. They may focus on specific areas such as branding, digital marketing, or product launches. They also collaborate closely with a company's leadership team to align marketing efforts with overall business goals.
Can a fractional CMO work alongside an in-house marketing team?
Yes, our fractional CMOs can work closely with your company's internal teams to ensure that the marketing strategy is aligned with overall business goals. This allows for seamless integration of our services with your existing marketing efforts.
When is the best time to hire a fractional CMO?
A fractional CMO can be beneficial for businesses at any stage of growth, but it is particularly useful for businesses that are looking to increase their marketing efforts without committing to a full-time hire. For example, businesses that are looking to enter new markets or launch new products can benefit from the expertise and experience of a fractional CMO to develop and execute effective marketing strategies.
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In conclusion, our fractional CMO services can provide a cost-effective solution for businesses looking to increase the ROI on their marketing efforts. By leveraging the expertise and experience of a CMO on a part-time or project basis, businesses can benefit from strategic guidance, stay competitive, and drive growth. With our services, your business can achieve its marketing goals without breaking the bank.