Brand and marketing consultancy for property developers and the property world
If you’re in the property world and need marketing consultancy, we can help.
Navigating the intricate landscape of commercial property development demands strategic marketing expertise.
At Bridge F61 we are experts in providing marketing consultancy for large, complex, mixed-use property schemes. We specialise in helping property developers and landowners build effective marketing strategies for their developments. We are a group of CMOs and Marketing Directors that have worked and consulted on some of the most well-known property developments around the UK.
Our property marketing services
We offer a comprehensive suite of marketing solutions designed to enhance brand presence and achieve success in the competitive property market.
Brand development
Elevate your commercial property brand with our expert brand development strategies. We meticulously analyse market trends, consumer preferences, and industry insights to craft a brand identity that not only captures attention but also establishes your project as a leader in the market.
GTM strategy
Entering the market requires a well-defined Go-to-Market (GTM) strategy. Our experts craft comprehensive plans that outline your market positioning, target segments, and tactical approaches to ensure a successful market entry.
Digital marketing
Engage your audience where they are – online. Our digital marketing strategies encompass SEO, content marketing, social media and more, to drive online (and ultimately offline) traffic to your site.
Media & PR
Harness the power of media and public relations to enhance the visibility and credibility of your commercial property projects. Our team excels at crafting compelling narratives and strategically placing them to secure media coverage and foster a positive public perception.
Design creative & print
Create captivating visual assets that resonate with your audience. From brochures to signage, our design team crafts impactful creative materials that leave a lasting impression.
Website design
Your website serves as a virtual gateway to your commercial property projects. Our skilled designers create user-friendly, visually appealing websites that reflect your brand identity and offer an outstanding user experience. We can also work with your existing web agency to create a successful web strategy for your current site.
ESG storytelling
Incorporate Environmental, Social, and Governance (ESG) principles into your brand narrative for added commercial success. Our ESG storytelling strategies enhance your brand's reputation and appeal to stakeholders who prioritise sustainability.
Get in touch to see how we can help
From brand development to website design, we can help with every stage of your property marketing. Collaborate with us to unlock the full potential of your commercial property projects and achieve unparalleled success in the competitive market.
Our case studies
The Island Quarter
Bridge F61 acts as the internal marketing team, including as Chief Marketing Officer, for The Island Quarter, a 36-acre mixed-use regeneration project in the heart of Nottingham.
Over the last three years, we have helped to develop the brand strategy, built a new website, overseen all marketing activity and multi-agency coordination. We have also supported on leasing strategy, ESG initiatives and launch marketing for the first phase that recently opened, a canal-side food & drink destination.
Welborne
Bridge F61 acts as the outsourced marketing team for Welborne, the largest privately-owned new development in the UK. We have work on all areas of their marketing from brand inception and strategy, to design work, digital and traditional marketing, and overseeing all PR.
For the last four years we have provided consultancy on key matters and liaised with stakeholders at all levels to ensure the successful launch of this new garden village.
Battersea Power Station
At Battersea Power Station, we were responsible for the opening strategy of Circus West Village, the riverside food & drink destination at the foot of the Power Station.
Using a data-led approach, we created a marketing and communications framework to engage and attract a broad range of diverse audience groups to our new, unknown destination. We also delivered marketing strategies for residential in EMEA, commercial leasing in the Power Station, and local marketing initiatives to engage with the community and council of the borough.
We have the people you need
Our team is made up of a diverse, high calibre group of ex-CMOs.
We’ve worked and consulted on some of the most well-known property schemes in the UK and for some of the UK’s largest landowners, from Battersea Power Station to the Rothschild Foundation.
Our team has worked everywhere from huge global brands like Microsoft, Nokia and Disney to start-ups, the arts and everything in between. Our roles have covered digital marketing, brand marketing, performance marketing, GTM, finance, business transformation, production and more.
We love working with brands big and small
How else can we help you?
CMO services
Outsourced CMO services for brands that need the most experienced of marketing advisors, whether you have an in-house CMO or not.
Growth marketing
We can unlock your data and create business and marketing strategies that will enable you to reach your growth potential.
GTM & brand strategy
Whether you’re launching a new product or want to re-visit your existing brand we use a combination of data and creativity to offer results-driven strategy.