Pursuing marketing-led growth since 2018

Pioneers in marketing-led growth for PE funds and their portfolio companies since 2018.

In an age where growth has become the watchword for investors and businesses alike, Bridge F61 specialise in igniting marketing-led growth.

We have completed more than forty successful assignments with PE OpCos, following a lifetime as CMO and agency leads across some of the world’s biggest brands.

It means we can diagnose inefficiencies and weaknesses in a company's entire marketing stack - or spot opportunity and growth in a PE portfolio of companies - with unfailing accuracy and speed.

Meanwhile Bridge F61 Studios can implement new brand solutions for a client, while Bridge F61 Digital can overhaul digital marketing in any business.

Everything we do layers up to one simple result: we ignite marketing-led growth in businesses and across portfolios.

Growth Mapping

Our Growth Mapping tool plots multiple OpCos in a PE portfolio onto a common growth scale. That means you can rate and compare marketing investment - and talent - on a common scale, across the entire portfolio.

Marketing Diagnostics

Our Marketing Diagnostics test scores your business across 27 different aspects of marketing. You can see at a glance how ready for growth-led marketing your business is, and what you need to fix in order to accelerate growth.

Marketing Consultancy

We’ve developed a range of consultancy services that will help ignite marketing-led growth in your business. Covering strategy and analytics, research, GTM planning and much more, the chances are we’ll have a service to help grow your business.

Fractional & Interim CMO

We can embed our marketing talent into your business as a short-term corrective fix or for a longer-term period. In particular, a Fractional CMO can give you access to senior talent on a part-time basis where a full-time role wouldn’t be warranted.

Bridge F61 Studios

We pride ourselves that when called upon, our creative output is second to none, and delivered in a no-nonsense way. It’s supposed to grow your business, after all.

  • “Here at WestBridge we have an entire value creation process that starts even before we invest in a business. It makes us different from other Private Equity houses. Having BF61 provide board-level brand and marketing strategy has been a real addition to our portfolio-wide growth strategy in the last few years”

    Valerie Kendall, Partner, WestBridge

Some of our growth clients

Meet the team

Bridge F61 consultants are the best mixture of talent from across the marketing spectrum that we can find.

Grow your business

If you’re a brand or business owner or manager and want to talk about growth, the very first step is to click on the button below.