Trends that drive us

Every business on the planet is or will be a technology business


Businesses will split into the fast and the slow, with the slow facing certain extinction

Technology adoption will accelerate growth rates in labour productivity by over 40% by 2035

Chart Chart

The concept of the "smart cow" might sound like an oxymoron, but the rapid development of internet of things (IoT) technology has ushered in an era when even the world’s largest companies are talking about the "connected cow" with a straight face. Financial Times

Smart Cow

Services and category value chains are rapidly shortening

of consumers prefer to buy directly from brands rather than multi-brand retailers
of consumers expect that more than 40% of their spending will go toward direct-to-consumer brands in the next five years
of B2B executives in North America said B2B ecommerce is critical to business advantage and results
of millennials are involved in B2B purchase decisions in their place of work, with more than a third being the sole decision maker

Direct to consumer purchases are estimated to grow from 11.7% to 17.3% by 2022

eCommerce is evolving as the buying channel of choice for B2B customers

Hyper customer centricity is the key to unlocking growth

Customer Centricity topped a poll of
CMOs as the most important characteristic
of truly establishing a digital native culture

Bar chart

Yet, only 14% of markets believe that customer centricity is a hallmark of their companies

Is the traditional big agency model too cumbersome and superficial for the direct Brand – Consumer era?